Expressions offers basic and quality materials that are essentials to school, work and the lifestyle of our market. Our brand positioning is providing the basic office and school supplies, updated arts & crafts materials and novelty & gift items at an affordable price to our patrons in the community.
In every campaign, Expressions sees to it that it communicates to its primary market profile: moms, 30 to 39 years old, employed or self-employed, possibly with kids. Moreover, there are campaigns that also speaks to our secondary market profile: single women and young professionals, 20-29 years old and students.
Our brand promise is to be a leader in community building through empowering learning and stimulating their artistry and creativity.
Expressions will stay true to its promise in delivering personalized Customer Service in every community where we are present. We want our shoppers to feel at home and cozy whenever they enter the store.
Through the years, Expressions vows to meet the growing and ever changing market needs. We want to be the top of mind of our market in expressing oneself to do something creative, from writing to visual arts to dainty crafts.